The fast food industry is highly competitive and price wars and marketing innovations are seen frequently.
This would allow JFC to sustain or even top its growth trajectory in the past five years. Noli Tingzon has just assumed the Head of International Division position for a few weeks; thus, he needs some time to learn the in and out of the company before he can fully function.
It would be better for Jollibee to concentrate on improving the operations of the current store than opening a new one at this juncture.
Also, the company should Jolibee expanding strategy on its research and development from new markets, potential acquisitions and new products to be developed. The main purpose of these financial instruments is to obtain financing for its operations.
Jollibee depends on high customer traffic and tight operations mangement. By concentrating its resources on satisfying the Filipino palate, Jollibee has been able to serve localized dishes that are unlike any found in the other fast-food chains in the Philippines.
In addition, they could avoid high shifting cost from the Philippines to other countries. The Company responds by observing stringent guidelines, processes and procedures in its FSC, and conducting regular and spot audits to ensure that FSC standards are maintained not only in stores but also in commissaries.
JFC is the parent company of Jollibee a fast-food restaurant chain based in the Philippines. Planting the flag did have competitive first mover advantage like the company found out in its local market.
Equity Price Risk The Company is not exposed to significant equity price risk on its investment in quoted equity securities consisting of investment in club shares and shares of public utility companies. Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. In order to become one of the 10 fast food brands in the world; Kitchner implemented a two-part international strategy which comprised of targeting expats and planting the flag.
Also, Kitchner neglected the high cost of establishing market in new countries. While it has prioritized those three markets, JFC will continue to expand in other markets like Southeast Asia, with Malaysia as a potential area for expansion, Mr.
The Company does not engage in any long-term debt and foreign currency-denominated transactions that may cause exposure to interest rate risk and foreign currency risk, respectively.Transcript of Jollibee Presentation. Table of Contents Company Profile Industry Analysis Expanding into Europe is key to become a global multinational BUT, first must research: future internationalization strategy should consider: which country to enter.
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined.
Transcript of Jollibee foods corporation international expansion case stud. COMPANY BACKGROUND HISTORY – Started as an ice cream parlor Jollibee foods corporation international expansion case study VENTURES Singapore Taiwan Brunei expanding dominance in the fast food chain industry by broadening their food.
Jollibee International Expansion JOLIBEE CASE ANALYSIS Summary Jollibee, a fast food chain, based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people.
Jollibee had grown quickly having a total of stores worldwide by the end of year Jollibee ventured into overseas expansion attempts since but. Because Jollibee entering the markets without any clear cut idea, since Mr. Kitchner strongly believe in gaining the first mover advantage, Jollibee is expanding into the markets where the competitors little are no presence, to “plant the flag” without any long term perspectives.Download